The best video marketing tools for your team

Video marketing works. Whether you’re showcasing a product, using a cool animation to explain your software or getting testimonials from real users, video takes your marketing to another level.

We’re big believers ourselves. Check out episode two of our Creativity Unbound series featuring below.

With video’s game-changing potential, it’s no surprise that 91% of businesses reportedly use it as a marketing tool. And the number’s been rising year over year for almost a decade. The same study reveals that video delivers a huge ROI across numerous channels, from lead generation to retention. 

And today, you don’t need a huge internal video department, or an expensive agency to reap these benefits. A smartphone and some well-selected video marketing tools can work wonders.

Here’s a rundown of some of the best video marketing software to help your team shine.

How to choose the best video marketing tools for your team

The best video marketing tools will, naturally, be suited to your team’s needs.

Maybe you want to keep things scrappy, posting lo-fi TikToks from around the office with little more than a branded bumper at the end. Or maybe your skeptical CMO needs robust analytics to support any video investment. 

Before taking the plunge on any tool, ask yourself (and a few key stakeholders) how important the following qualities are to your video marketing plans: 

• Production quality: video marketing can range from Hollywood-scale extravaganzas to scrappy goofs caught on a tablet. What works best and is most realistic for your team?

• Budget: if you want something high gloss, it’ll cost more. The classic paradigm holds true: between good, fast and cheap, you get to pick two. For a deeper dive on production options and budgets, check out our piece on video production costs.

• Cadence: how often do you want to post videos? Is this an ongoing social plan or a one-time initiative for a website glow-up? This will let you think through the creative workflow more concretely.

• Branding: do you want everything to follow clear-cut templates, with color correction and branded bumpers? Or do you just want to get content live ASAP? Different tools will help you achieve these goals.

• Integrations: what other tools are you using for project management, storage and communication? Can the new video marketing software play nicely with these tools? 

• Training: how handy is your team with video, both in terms of creation and distribution? Different tools have different levels of technical sophistication, community support and onboarding. 

• Analytics: are you going to be super data-focused in your video plan, monitoring drop-off rates and ROI for each video? Or is this a broader play? Different tools will handle reporting and analytics integrations differently. 

Once you’ve done a little bit of soul-searching, you can start considering real video marketing tools to see how they fit your needs. 

The 18 best video marketing tools for your team

There are a lot of options below, we know. And you’ll come across plenty more in your research.

The simplest way to narrow down the right video marketing tools is to take a few tools for a test run. Go through the steps of ideating, producing and even privately posting a couple of videos to see how various feature sets might support your strategy. 

Read on to discover a few tools that can help your team at every stage of the video production process.

Best video marketing tools for professional editing

If you want videos that scream quality, you’ll need professional-grade editing tools. These platforms let you slice, tweak and refine footage until you’ve got showstopping content.

Adobe Premiere Pro

If you can dream up ideas and capture good footage, Adobe Premiere Pro has everything else you need to create world-class video for your marketing efforts. You can fine-tune footage, create dynamic transitions, add in effects and even mix your audio — all in one powerful editing suite. 

Features:

• AI automation for tedious tasks like transcriptions and color matching

• Integration with Adobe Creative Cloud, including After Effects and Photoshop

• Suite of effects, transitions and motion graphics options built-in

• Color balancing to set moods and maintain brand consistency

Final Cut Pro

Final Cut Pro is the editing suite tailor-built for those in the Apple ecosystem. Like Adobe Premiere Pro, it covers every aspect of professional video editing — but it’s optimized for Apple’s hardware, including their silicon chips, making heavy video editing tasks much faster.

Features:

• Bundle audio and video to move “compound clips” easier

• Create templates for motion graphics, colors and fonts to apply across video projects

• Pro video training and certification series gets your team up to speed

• Support for multicam editing, HDR video and 360-video projects

Best video marketing tools for storage collaboration

Raw video files are huge. So to regularly work with video, you need a storage solution that won’t disrupt your workflow. Especially if your team is working across multiple locations.

Traditional sync-and-share tools don’t quite do the job for distributed teams. You’re stuck uploading and downloading files — wasting precious time and risking version control hiccups.

Collaborative storage is different. It eliminates the tedious process of uploading and downloading huge files, giving teams everywhere instant access to the latest version of every file. 

LucidLink

LucidLink — that’s us 👋 — lets teams work with files of any size in real time, just like you’re using a local drive. The difference is, you can do it from anywhere.

With a centralized cloud filespace that updates instantly, every change is visible to the entire team the moment it happens. No more syncing, downloading or version mix-ups — just seamless, stress-free collaboration.

Features:

• Instant access - No more syncing, uploading, or downloading delays

• End-to-end encryption - Protect your data with zero-knowledge security

• User management - Tailor access based on roles, streamlining approvals

• Creative tool integration - Works seamlessly  with Adobe Premiere Pro making collaboration on a pro-quality editing suite easy from anywhere

Best video marketing tools for social media video editing

Video really pops on social media, but it has its own tonal and format requirements. If you’re looking to move quickly and capture attention on TikTok, Snapchat, Reels or any platform leaning into vertical video, it’s best to play around with video marketing software made specifically for it.

These tools can help you stay on-brand, on-trend and ahead of the curve.

Shakr

Take advantage of Shakr’s library of templates and online editor to help speed up your workflow, or use Shakr’s team of on-demand creatives to regularly provide content. Either way, the end product is fresh, social-optimized video content. 

Features: 

• Creative templates provide consistency across social deliverables

• Automation helps operationalize demanding social schedules

• Option to outsource many of the production details to Shakr’s centralized team of producers

• Suite of pricing options range from bootstrap operations to full-scale production

CapCut

If you want to get video from your phone to the internet quickly, Capcut is a handy copilot. It excels at turning raw footage into social-ready content optimized for all of the major platforms. 

Features:

• Jazz up videos with smart tools like slow motion, video stabilization and upscaling

• Transform long videos into short ones with AI tools

• Stock assets include music, stickers and effects

• Work right from your phone or via the desktop or browser-based interfaces

Best video marketing tools for AI video creation

Want to dive into video marketing, but don’t have the time or know-how to create your own videos? A handful of AI tools will help bridge that gap. These tools can use something as minimal as a written prompt, so all you have to do is hit post.

Vyond

If you haven’t been paying attention to advances in generative AI, Vyond can seem like magic. It turns any written prompt into an impressive video in any of a variety of styles. 

Features:

• Choose from multiple styles, including photorealistic, mixed media and webcam

• Creative templates let you bridge the gap from idea to execution even quicker

• AI avatars place realistic, engaging spokespeople in your video

• Robust resource center tackles a variety of use cases, including specialized content about marketing

Synthesia

Synthesia is another impressive AI tool that lets you create top-notch videos, without advanced production skills. Using AI avatars and text-to-video capabilities, it transforms your scripts into engaging, professional-looking videos with minimal effort.

Features:

• Realistic AI avatars bring a human touch to your videos

• Customizable templates to fit your brand’s needs

• Text-to-video functionality lets you quickly transform scripts into polished content

• Multilingual support enables content creation in multiple languages

• Ideal for creating tutorials, training content, or marketing videos quickly and efficiently

Vidyard

Vidyard is an AI-powered video tool that focuses more on the sales process. While it shines as a sales engagement platform, it also delivers powerful marketing capabilities. From personalized outreach videos to branded explainer content, Vidyard helps create, share and track impactful videos that boost engagement and conversions.

Features: 

• Use AI to write and generate explainer videos, promos and customer stories

• Automatically create video hubs, optimized for SEO

• Seamless content pipeline, from marketing to prospecting to sales

• Consistent AI avatars work from your sales scripts

Best video marketing tools for animation creation

Live-action videos may captivate audiences, but animation often opens the door for more imaginative branding and storytelling.

It’s perfect if you’re looking to add flair, clarity or a dash of whimsy to your brand. To make your animated vision come to life, here are a couple of tools purpose-built for creating standout animations.

Powtoon

If you’ve ever hopped on a site for a new piece of software and been greeted by a colorful animation that walks you through what it does — you might’ve seen Powtoon’s work. While the tool can be used across a variety of use cases, for marketers it’s best known as a streamlined animation studio. 

Features:

• Create animated characters to guide viewers through marketing materials

• Huge library of royalty-free images, music and video

• Animated explainers and product videos optimized to grab attention

• Centralize your library of brand fonts, colors and templates

Animoto

Animoto offers an even simpler pathway to compelling video content, transforming still images into videos with smart utilization of stock imagery, animation, transitions and other effects. You can flesh that out with screen captures or a voice over to better convey your brand.

Features:

• Remarkably straightforward production process yields impressive videos

• Output your video directly to your social platforms of choice

• Screen and webcam recordings add human touch to still and stock imagery

• Templates optimized for promo, explainers, events and testimonials

Check out our animation pipeline blog for tips on creating captivating animations from start to finish.

Best video marketing tools for testimonials

Sometimes your best bet for engaging viewers is as simple as a live-action video of a person using — or talking about — your product. You’ve got a handful of options to consider if that’s the route you want to take, here are two of the best.

VocalVideo

Like Loom, VocalVideo focuses on a narrow situation: in this case, creating video testimonials. If you have users who love your product and are willing to rave about it on camera, you can share a link and this tool will do the rest. 

Features:

• Get video testimonials as easily as sharing a link

• Personalize the requests and provide specific prompts for customers

• Provide incentives to encourage responses

• Final videos feature your branding, as well as automated subtitles

Voast

Voast is similar to VocalVideo in that it’s designed to capture video testimonials, with one key difference: Voast is intended to be used in-person, at live events. If you’re visiting a trade show, conference or even an internal event, a simple Voast kiosk can streamline the creation of countless impromptu testimonials. 

Features:

• Simple kiosk setup replaces the need for a video crew

• Personalized prompts inspire custom responses

• All videos edited and delivered by Voast

• Free shipping for video booth

Best video marketing tools for optimization

Video marketing isn’t as easy as just creating videos. You need to optimize them for various platforms and keep an eye on the data to make sure your content does exactly what you want it to. Analytics platforms will help you fine-tune your operation. 

TubeBuddy

If you’re on YouTube, Tubebuddy will help you navigate all of the particulars of the platform. Tubebuddy helps you easily optimize titles and thumbnails, plus manage uploads across multiple channels. 

Features: 

• Manage uploads, chapter creation, subtitles and more

• Optimize performance by testing thumbnails, titles and keywords

• AI tools suggest ways to cut long-form videos into Shorts

• Analytics tools report retention, competitive analysis and much more

VidIQ

VidIQ is also a data analytics tool focused on YouTube, but it strives to help streamline the creative process by helping you generate ideas. 

Features: 

• Research keyword trends to better position your content and ideate new scripts

• Generate ideas based on custom prompts and past performance

• Coaching interface provides chat-like workshopping sessions

• Deep analytics tools include channel audit and competitive analysis

Best video marketing tools for hosting

Once you’ve created your stunning videos, you’ll need a reliable way to host and share them seamlessly with your audience. Completed videos are often large files which need to be hosted somewhere before they can be embedded on websites and easily streamed by users.

Wistia

Wistia is a hosting service that has evolved into video production and analytics. While it capably organizes your videos and displays them in an ad-free streamer, it can also help you with everything from creation to optimization. 

Features: 

• Customizable player lets you brand your UI

• Easy embedding streamlines process of putting video on your website

• Built-in video SEO and optimization

• Analyze performance with heatmaps and tweak performance with A/B testing

SproutVideo

SproutVideo is a more streamlined video hosting service. It aims to securely host live videos and on-demand ones in a smooth, customized player. 

Features: 

• Marketing features include in-player CTAs, post-play screens and lead capture gating

• Analytics provide data about visitors, plays and engagement

• Monitor livestream success with real-time analytics 

• Strong security features include signed embed codes and detailed restriction parameters

Best video marketing tools for stock footage

Finally, let’s consider the use of a good, old-fashioned stock video library to help you create videos. With a little bit of editing know-how, stock footage can be a cost-effective way to flesh out original imagery or video and turn it into effective marketing collateral. 

Pexels

How does free content sound? Pexels collects completely free stock photos, images and videos that ask for nothing more than an attribution, if you’d be so kind. 

Features:

• Free!

• Licensed for commercial and social use

• Huge library of videos and images to choose from

• On-site challenges inspire themed collections of images

Artlist.io

Artlist is a more deluxe stock library, featuring a huge collection of high-quality footage, music and sound effects. The stylish and effective video footage is licensed for unlimited commercial use. 

Features: 

• 700,000+ assets available for royalty-free use

• Pair music, special effects and artist-designed templates to spice up stock footage

• AI voiceover creates even more personalization

• Pricing structure allows for a la carte usage

Make your video marketing workflow sing with LucidLink

Feeling inspired to add new video tech to your marketing toolkit?

Whatever tools you use, being able to collaborate on your videos is essential. But video marketing workflows often get bogged down by version control issues, lengthy file transfers and endless waiting.

LucidLink removes these headaches. With a shared cloud-based filespace, you can instantly access, tweak, review and share in-development video assets with your team — no matter where they’re working. So you can stop worrying about tedious file management, and focus on creating exceptional video content.

Ready to simplify your video workflow? Start a free trial today.