17 marketing agency tools that make teams more brilliant (and clients happier)

Running a marketing agency isn’t all big ideas and flashy pitches. Most days, it’s a blur of client calls, project deadlines, campaign tweaks and last-minute changes. All while you’re trying to keep your team (and your sanity) intact.

You’re a marketer, project manager, problem-solver and multitasker rolled into one. And without the right tools, it can feel like you’re drowning in the chaos.

That’s where marketing agency software comes in. From social scheduling and email campaigns to video editing and analytics, the right stack keeps everything moving, keeps clients impressed and helps you actually find time to breathe.

Here’s your guide to the 17 best marketing agency tools for 2025 and how they can save time, wow clients and boost ROI.

Why the right marketing agency tools matter

You’re juggling campaigns and chaos. Client demands, shifting deadlines, endless revisions. The right tools can turn that daily whirlwind into a smoother, more manageable workflow.

From project management software for marketing teams and client communication to marketing automation, analytics, design and content creation, the best tools for digital marketing agencies can help you streamline your marketing workflow and:

• Save time and skip the headaches: streamline workflows, cut out repetitive tasks and simplify marketing asset management so you’re not hopping between a million apps.

• Boost collaboration: keep your team and clients on the same page, even if everyone’s working from different corners of the globe.

• Make smarter decisions: get insights into campaigns, audience behavior and ROI so you always know what’s working.

• Scale without stress: pick tools that grow with your agency, whether you’re adding new team members, clients or services.

With the right mix of marketing agency tools and digital software, deadlines feel doable, client requests less messy and those last-minute fire drills a little less common.

We’ve mapped out some of the problems you might be facing in your workflow and how to fix them in the video below. 

What to look for in marketing agency tools and digital marketing software

Before we dive into the list, let’s make sure you know what separates good marketing agency tools from great ones:

• All-in-one magic: think automation, analytics, CRM, email and content management all under one roof. Ditch the app juggling.

• Get along with others: your marketing agency tools should play nicely together, not work in silos.

• Simple & supported: quick onboarding, handy tutorials and a helpful community to back you up.

• Lock it down: keep client data safe and compliant, because trust is everything.

• Grow without the headaches: scales with your agency and plays well with other marketing agency software.

The 17 best marketing agency tools in 2025

Marketing agencies thrive on a colorful mix of tools, but finding the right one shouldn’t feel like a scavenger hunt. 

Here’s our roundup of the top marketing agency software, broken down by real-world use, to make life less hectic for your team.

1. Workflow automation: Marketo

Marketo (by Adobe) is an all-in-one marketing agency software that helps digital marketing agencies attract, engage and retain customers — handling emails, audience targeting, landing pages and performance tracking all in one place.

Why marketing agencies choose it:

• Cross-channel marketing: reach your audience wherever they hang out: email, social and beyond.

• Smart audience segmentation: group your leads and customers so every campaign feels personal.

• Easy landing pages & forms: build and test pages in minutes with a drag-and-drop editor.

• Detailed reporting & insights: see exactly what’s working and what needs tweaking.

• Dynamic personalization: serve up content that adapts to each visitor’s behavior.

Pricing: Marketo has four plans: Growth, Select, Prime and Ultimate. Each tier adds more firepower, from basic email and automation in Growth to advanced attribution and analytics in Ultimate.

2. Storage collaboration: LucidLink

LucidLink is like having a shared hard drive that your whole team can use at the same time, no matter where they are in the world. It’s built for creative teams who need instant access to big files without all the downloading, syncing or “wait, which version is this?” headaches.

Why teams love it:

• Hassle-free file management: all your files in one spot, instantly accessible, no more ‘wait, which version is this?’ moments

• Rock-solid security: zero-knowledge encryption means only your team can access your files. They’re protected in transit and at rest.

• Flexible storage options: choose from providers like Wasabi and IBM or connect your own.

• Smooth creative workflows: works seamlessly with tools like Adobe Creative Cloud, Final Cut Pro and DaVinci Resolve, for real-time collaboration.

Pricing: three plans: Basic Filespace (20 TB/month), Advanced Filespace and fully Custom for larger needs. Extra users beyond the first five are $10 each/month. You can try it free for 30 days and see how much faster your team can move.

A marketing agency workflow in action: TEAM LEWIS

So what does this look like in practice? Here’s how one global agency uses LucidLink to keep creative projects moving.

TEAM LEWIS, a global marketing agency with over 650 staff across 24 offices, faced the ultimate collaboration challenge: hundreds of assets, dozens of creatives all working across continents.

The challenge: keeping creatives connected remotely

With teams working in Adobe After Effects, Photoshop and Maxon 3D animation tools, and clients shipping massive files daily, traditional NAS storage and VPNs just weren’t cutting it. The workflow was slow, fragmented and limited what the agency could do remotely.

The software fix

TEAM LEWIS implemented LucidLink alongside, making their workflow cloud-native. Designers, video editors and animators could access assets in real time from anywhere, while maintaining high-quality outputs across multiple time zones.

Collaboration without compromise

No more shipping drives or waiting on VPN transfers. Creatives could work in the apps they loved, while the software handled the heavy lifting behind the scenes. 

“Within weeks of its introduction, we were getting comments like ‘It’s magic’ and ‘It really revolutionizes the way we are going to do stuff,’” said Kelly Redding, IT Director.

Read the full story here. 

3. Inbound marketing: HubSpot

HubSpot is the all-in-one command center for inbound marketing, and it’s a marketing agency software designed to grow with you. From marketing and sales to customer service and operations, it unifies everything into a seamless, connected system.

Why agencies choose it:

• Smarter ads: use your CRM data to target ads like a pro and get more from your Google Ads spend.

• Easy lead capture: turn casual visitors into leads with customizable pop-up forms, no coding required.

• Built-in blogging: create and publish blog posts that actually drive traffic and conversions.

• Clear performance tracking: see exactly what’s working with easy-to-read analytics, reports and dashboards.

Pricing: there’s a free plan if you’re just getting started, a $18/month Starter plan for small businesses, an $800/month Professional plan for established teams and a $3,600/month Enterprise plan for agencies that need all the bells and whistles.

4. Team communication: Slack

Slack is your team’s virtual HQ and one of the essential marketing agency tools, where brainstorming, file sharing, and real-time client or partner interactions make marketing collaboration effortless.

Why marketing teams love it:

• Channels for everything: set up spaces for each project, client or team so conversations stay organized.
  Easy file sharing: drop files, images or docs right into the chat, no hunting through email attachments.

• Integrations galore: connect Slack with over 2,200 tools like Google Drive and Office 365 to keep work flowing.

• Workflow automation: automate routine updates so your team can focus on the creative stuff.

Pricing: Slack has a free plan with basic features, a Standard plan ($6.67–$8.75 per user/month) with more functionality, a Business+ plan ($12.50–$15 per user/month) for extra features and Enterprise Grid with custom pricing for big, complex teams.

5. Project management: ClickUp

ClickUp is a cloud-based project hub that turns big-picture plans into daily wins, keeping strategy, campaigns and marketing collaboration organized across teams and clients.

Why marketing agencies love it:

• Collaboration tools galore: ClickUp Docs, Whiteboards, assigned comments and built-in chat make teamwork seamless.

• Proofing & annotation: gather feedback right on tasks so revisions are easy and clear.

• Customizable views: over 15 ways to visualize tasks and projects, so everyone sees what matters most.

• Communication made simple: keep both your internal team and clients in the loop without switching apps.

Pricing: ClickUp offers a Free Forever plan for personal use, Unlimited at $7/user/month with unlimited storage, Business at $12/user/month with advanced features and Enterprise with custom pricing for larger teams needing extra functionality.

6. SEO analytics: Ahrefs

Ahrefs is a powerful SEO tool that helps marketing teams make smarter digital decisions. From keyword research to backlink analysis and competitor insights, it gives you the data you need to boost traffic and outshine the competition.

Why teams choose it:

• Site explorer: check any website’s backlinks and organic traffic to see what’s working and where you can improve.

• Keywords explorer: find keyword ideas with search volume and difficulty data to fuel your content strategy.

• Competitive analysis: peek at competitors’ keywords, backlinks and even PPC campaigns so you can stay one step ahead.

Pricing: Ahrefs offers pricing for every level, from the Lite plan at $99/month for freelancers, to the Standard and Advanced plans for small businesses and agencies.

7. Appointment scheduling: Calendly

Calendly makes scheduling meetings and appointments a breeze. With its simple interface, you can set your availability, share your booking link and let others pick a time that works, no back-and-forth emails required.

Why marketing agencies love it:

• Group & collective events: easily set up 1-to-many or 2-on-1 meetings.

• Multiple calendar integrations: sync all your calendars to avoid double bookings.

• Custom branding: make your booking page feel like your own.

• Automated reminders: keep everyone on track with automatic notifications.

Pricing: free plan with unlimited meetings and basic automation, Standard $10/month adds group events and calendar integrations, Team $16/month includes reporting and CRM integrations and custom Enterprise solutions are available.

8. Social media marketing: Buffer

Buffer is a social media hub that helps marketing agencies plan, post and engage across platforms, keeping teams consistent and results easy to track.

Why agencies choose it:

• Multi-platform support: schedule and manage posts on Instagram, Twitter, Facebook, Pinterest, LinkedIn and more.

• Post scheduling: keep a consistent posting schedule by planning content in advance.

• Engagement management: respond to comments and interact with your audience directly on the platform.

• Performance tracking: measure engagement and campaign results to see what’s working.

Pricing: start with the Free Plan for basic management; Essentials at $6/month/channel with advanced analytics; Team at $12/month/channel for collaboration; Agency from $120/month for 10+ channels with all features.

9. Client invoicing: QuickBooks

QuickBooks, from Intuit, is a go-to accounting and invoicing tool for small businesses and freelancers. It helps you manage invoices, expenses and finances all in one place.

Why marketing teams love it:

• Batch invoices & expenses: create, edit and send multiple invoices at once to save time.

• Custom access controls: decide who can see and edit what with tailored permissions for your team.

• Workflow automation: automate reminders and workflows to keep cash flow smooth and tasks on track.

Pricing: Simple Start is $30/month ($15 for first 3 months) for basic accounting, while Essentials is $60/month ($30 for first 3 months) with bill management and time tracking, both include free guided setup.

10. Influencer outreach: BuzzSumo

BuzzSumo helps brands and agencies track trending content and influencers across platforms, providing actionable insights to boost content marketing impact.

Why marketers choose it:

• Cross-platform search: quickly find relevant influencers and content across Instagram, Twitter and YouTube.

• Influencer analysis: understand what drives engagement and how influencers resonate with their audience.

• Influencer alerts: get notified when influencers post content so you can react fast.

• Export data: easily export insights to CSV or Excel for deeper analysis.

Pricing: BuzzSumo’s plans range from $199/month for individuals to $499/month for larger teams, with the $999/month Enterprise plan (annual billing) for big brands.

11. Graphic design: Canva

Canva is a super-friendly graphic design tool that helps agencies spend less time managing assets and more time creating standout campaigns, from pitch to launch. 

Why marketing teams love it:

• Multi-format design: create social media graphics, videos, presentations, posters, charts and print materials all in one place.

• Drag-and-drop interface: easy-to-use editor that makes designing and editing a breeze.

• Template variety: access thousands of professional templates to jumpstart any project.

• Custom fonts & elements: add unique touches with custom fonts, frames, shapes and icons.

Pricing: Canva’s Free Plan includes 250,000+ templates, 5 GB storage and basic tools. Paid Plans start at $12.99/user/month for advanced features and premium assets.

12. AI content creation: Writesonic

Writesonic is an AI-powered platform that speeds up content creation, making it feel like a “Canva for writing.” It helps teams easily create, edit and publish all kinds of content. From blog posts and ads to landing pages, product descriptions and social media posts.

Why agencies love it:

• Super fast content: generate articles, ads or posts on any topic in under 15 seconds.

• Human-like writing: produces engaging, natural-sounding content that doesn’t feel robotic.

• Image generation: create visuals alongside your written content to complement your messaging.

Pricing: Writesonic offers 10,000 words/month free (GPT-3.5), $13/month for 100,000 words, $16/month for freelancers, and $500+/month for unlimited words.

13. Customer relationship management: Copper

Copper is a CRM built for agencies, especially in advertising, marketing and creative fields. It’s perfect for Google Workspace users, helping teams keep contacts, deals and communications organized all in one place.

Why marketing teams choose it:

• Organize contacts: keep all your client relationships centralized with seamless Google Workspace integration.

• Automate tasks: set up recurring tasks and reminders so nothing falls through the cracks.

• Track deals: manage your sales pipeline and stay on top of potential clients.

• Custom reports: gain insights into your business with tailored reporting.

Pricing: Copper starts at $25–$29/user/month for small teams (2,500 contacts), $59–$69 for growing businesses (15,000 contacts + automation) and $119–$129 for scaling teams (unlimited contacts + advanced tools).

14. Email marketing: ActiveCampaign

ActiveCampaign is a powerhouse that combines email marketing, automation and CRM into one streamlined platform. It’s built for agencies that want to send the right message to the right audience at exactly the right time.

Why marketing agencies love it:

• Advanced segmentation: target audiences based on behavior, demographics and engagement.

• Powerful automation: build complex, multi-step workflows without the headache.

• Built-in CRM: Manage leads and customers directly within your marketing platform.

• Personalized campaigns: create emails that feel tailor-made for each recipient.

Pricing: Lite starts at $29/month, Plus at $49/month with added landing pages and lead scoring, Professional at $149/month with predictive sending and split automation and Enterprise offers custom reporting and dedicated support.

15. Video creation: Descript

Descript is a game-changer among video marketing tools, making it easy to create and edit videos or podcasts. Just edit the text and the media updates automatically. Perfect for agencies that need fast, polished content without handling multiple tools.

Why teams love it:

• Text-based editing: cut, rearrange, or tweak audio/video just by editing words.

• Ideal for campaigns: quickly produce social media ads, podcasts and promo clips.

• Overdub feature: fix slip-ups or add new lines without re-recording.

• Collaboration tools: share projects and get feedback in one place.

Pricing: Descript’s free plan covers basic editing and limited transcription. Paid options start at $12/month for unlimited exports and more transcription hours, $24/month for advanced tools like Overdub and filler word removal and custom-priced Enterprise plans for larger teams.

16. Web & marketing analytics: Google Analytics 4

Google Analytics 4 (GA4) lets agencies track website and campaign performance in real time, revealing audience insights, ROI and opportunities to optimize results.

Why agencies choose it:

• Deep user insights: track audience behavior, engagement and conversions.

• Google Ads integration: measure paid campaign performance and revenue.

• Custom reports: focus on the metrics that matter most for your clients.

• Detailed segmentation: break down data by location, device, engagement time and more.

Pricing: free forever.

17. Creative collaboration: Figma

Figma is a real-time design collaboration tool that lets teams create, share and refine campaign visuals together, no matter where they are. It’s like having your whole creative team in the same room, even if they’re across the globe.

Why marketing agencies love it:

• Live collaboration: multiple team members can design and edit simultaneously.

• Cloud-based: access and update designs anywhere, anytime.

• Feedback in context: leave comments directly on designs for faster approvals.
  Version control: track changes and roll back if needed.

Pricing: free plan with basic features; paid plans from $12/user/month for advanced tools, $45/user/month for organization features, and custom Enterprise options.

Getting the most out of your marketing agency tools

Knowing the right marketing agency software is one thing, but actually putting them to work is another. Here’s a simple way to get started:

• Take stock: review your current marketing agency tools. What's helping, what’s slowing you down and what’s just extra baggage.

• Focus on the big wins: start with digital marketing tools that solve your biggest headaches: think marketing collaboration software, workflow automation or social media schedulers.

• Test the waters: free trials and starter plans let you see if a tool really clicks with your team.

• Connect the dots: make sure new tools play nice with your existing stack, say goodbye to silos.

• Get the team on board: a tool only works if everyone knows it, train early and often.

Goodbye chaos, hello agency growth with LucidLink

There will always be deadlines, client calls and last-minute pivots. But the right tools can turn the blur into a creative agency workflow that feels manageable, not maddening.

With platforms like LucidLink streamlining collaboration and others on this list handling the heavy lifting, your team can spend less time putting out fires and more time delivering the big ideas that win clients over.

Want to take LucidLink for a spin? Sign up for a free trial to see how it benefits your agency's workflow.