How to build a creative workflow that really flows

Dedicating time to your creative workflow is the type of task that can easily slip down your to-do list.

We get it. Improving processes doesn’t feel as pressing as diving into your latest project. 

But optimizing your workflows is a worthwhile investment. Because, whether you’re leading a team of creatives, or putting in the work everyday, creative workflows hold the secret to producing your best work. 

In fact, the right creative workflow can even help you win an Oscar. 

Read on to explore why workflows are actually a creative’s best friend, plus the strategies and tools you can use to build a creative workflow that really flows.  

What is a creative workflow?

A creative workflow is the backbone of any successful project. It's a structured sequence of steps that guides creative teams from an initial idea through to the delivery of the final product. 

Think of your creative workflow as a roadmap that outlines every phase of a project. It helps everyone understand their role and ensures all tasks are completed efficiently and on time. 

By organizing, tracking and maintaining productivity, creative workflows help your team navigate complex projects and execute exceptional work consistently. Putting repeatable processes in place helps overcome deadline pressures or creative mix-ups, and helps your team work seamlessly – no matter where they’re based. 

How a creative workflow helps limit distractions 

Before we jump into how to improve your creative workflow, let’s consider why you need them in the first place. The fundamental reason is focus.

Whether you call it finding your flow, deep work or getting in the zone, we all have a mental space where we produce our best work. For creatives in particular, finding this place is the key to doing what you do best – creating.

But the realities of modern work – including dispersed teams, tight deadlines, collaborating with colleagues, navigating myriad tools and constant notifications –– aren’t conducive to finding your flow. 

The implications of this go beyond current projects. Breaks in focus add up and start to impact deadlines, productivity and job satisfaction. But there are practical steps you can take to limit daily distractions. 

It all starts with optimizing your creative workflow, so you can turn out top-notch creative like the team at Sandwich.

Effective creative workflow management

Successful creative workflow management usually follows an iterative approach. In other words, breaking down the project into smaller, manageable cycles or iterations.

This means teams can quickly adapt and make changes when necessary, without significantly impacting budgets or deadlines. 

Smart workflow management also uses the right tools and technology to decrease the time spent on repetitive tasks. They help to ensure progress and decisions aren’t bogged down by common blockers like: 

• Delays in feedback and approvals

• Scope creep from clients

• Challenges accessing, sharing and editing files remotely

These seemingly small issues can easily snowball into team-wide headaches. But when systems and processes are clear and direct, it eliminates a lot of the friction that causes employee burnout and frees creatives to focus on delivering high-quality work.

We’ll take our own technology as an example:

LucidLink provides real-time access to files and assets from a central location in the cloud. This means teams can always share and access the latest files, so they can collaborate at any time, in any place.

It may sound simple, but this eliminates those creative bugbears like waiting for files to sync and download, versioning conflicts and easily working with remote colleagues.

The best technology quickly slots into your existing workflow. So much so that you probably won’t even remember it’s there. But without these hidden tools that help shape your creative workflow management, your team can suffer continual disruptions that chip away at productivity.

We’ll look more closely at creative workflow challenges, as well as the strategies and software that can solve them in a moment. But first, let’s consider the elements of a typical creative workflow. 

Key phases in the creative workflow process

The perfect creative workflow process doesn’t exist. It’s down to finding what works for your team.

While tools are important, they’re enablers. As a result, your workflows should be based on how you’d like to work, not the tools you use. So before you sign up for shiny new pieces of tech, examine your current workflows. Consider what works and if there are any painful workarounds that could be made simpler. 

The simplest way to do this is to map out an average project cycle. Creative workflows typically have four key phases, although this may vary depending on the team or industry.

These are the four phases of an efficient, creative workflow:

• The brief: defining the project

• Creative production

• Reviews and approval 

• Project launch

Many teams also include an additional debriefing phase to review the project’s workflow, execution, launch, challenges and successes.

The brief: defining the project

Before launching any creative project, it’s essential to create a brief that defines the project scope, goals and objectives. A good creative brief helps get the entire team on the same page. Both in terms of understanding the project’s vision also aligning the project with core business objectives. 

Essentially, the project brief is your team’s North Star. 

The project brief includes:

• The scope: Defines the goals, deadlines, and deliverables you’ll be working to achieve.

• Key messaging: Covers the most important points of information that you want your audience to receive. These messages align with your project’s branding, voice and tone.

• The timeline: A list of project milestones that includes the roles and responsibilities of each team member.

• The target audience: The specific group of consumers most likely to want your product or service.

• The stakeholders: The people or groups who will be involved in or affected by the project.

• The budget: An estimate of the various costs required to complete the project. 

• Risks or challenges: A list of potential hurdles that may come up during the project.

Research to help determine the project’s direction also falls under this initial stage. Remember, your project brief will be used to help define the project’s duration, so it pays to be thorough to avoid unexpected costs down the line!

Creative production 

Creative production is where the magic happens. It’s the stage where creatives can flex their muscles to produce and design various assets for projects. Team members execute various tasks in this phase specific to their roles and expertise. 

These tasks may include creating visuals, pre-and post-production, and recording audio and video. For a team of product designers, this might include brainstorming and exploring ideas, comparing competitor products to refine a unique advantage and developing prototypes. 

The creation phase of a production team’s workflow can be divided into three parts: Pre-production, production and post-production.

Pre-production

Pre-production is crucial for establishing the vision and plan for production. It sets the tone for everything that follows. The creative tasks in pre-production include collaborative planning and production strategy to capture, design, and secure all the required materials for the project.

Production

During the production stage, the goal is for teams to assemble everything they need to bring a project to life. This includes gathering resources like raw assets and creating and organizing media files, such as designs, prototypes and digital assets.

Post-Production 

Often the most collaborative stage of a creative workflow. Post-production is where teams add the finishing touches to a project. Tasks may include cutting raw footage, adding music, dubbing and adding visual and sound effects.

Creative production in practice

Creative workflows can encompass all kinds of content – here are a couple of snapshots for different types of creatives. 

For video projects, the production phase can involve capturing video and audio on set, conducting interviews, capturing B-roll footage and uploading the media to a shared platform for easy access, allowing teams to collaborate across files remotely.

For photography projects, the production phase may include capturing photos in a studio or on location, with a post-production process of previewing, selecting, editing and color-correcting the best shots. The final edited media is then reviewed and approved by stakeholders.

A motion graphics team’s creation phase for a commercial advert might include storyboarding, designing and laying out visuals using tools like Adobe After Effects, Cinema 4D, Adobe Premiere Pro, Final Cut Pro and LucidLink to collaborate remotely across all media files and assets.

Common hurdles teams face during the creation phase include:

• Limited time or resources

• Lack of inspiration or creativity

• Neglecting audience research

• Overcomplicating or simplifying a concept or design

Remote teams need the right tools and resources to collaborate effectively during the creation phase, especially when working across different roles.

With this in mind, LucidLink integrates with popular creative tools like Adobe Creative Cloud, enabling real-time collaboration directly within the software. This integration allows creatives to work on projects without having to switch between multiple platforms, streamlining their workflow. 

Real-time access also means team members can share, access and edit files without creative blockers like downloading and syncing. That way, the creative production phase is quicker and more collaborative. 

Reviews and approval

In the review and approval phase of a project, key stakeholders and team leads will assess the work against the original project goals before it is completed.  

An iterative approach provides feedback and revisions earlier as tasks move to the review and completion phase. This helps ensure the team is on the right track and minimizes the need for extensive revisions later.

Multiple stakeholders may be responsible for evaluating progress and providing feedback, and you can also expect multiple rounds of editing to incorporate their input, depending on the project. 

Project launch

It’s launch time. Once the team receives final approval from all stakeholders, the project launch phase includes handing over the final deliverables to your client, or launching them to your intended audience across various channels. 

This can take many forms, including releasing a new soundtrack for a feature film, launching a mobile application or publishing printed collateral for distribution.  

Optional phase: Debriefing

After completing a significant project, many creative teams include an optional but valuable debrief. This is a chance to look back and objectively analyze what went well during a project and any areas for improvement. 

There are lots of ways to conduct a debrief, from distributing feedback surveys to conducting a debrief meeting with your internal team and stakeholders. However you get the feedback, analyzing projects and their outcomes can be a goldmine for improving your workflows on future projects.

Creative workflow software

Earlier we mentioned that your workflows should start with you, not your technology. But once you’ve mapped out your creative workflow, the right tech can be transformative. 

There’s a lot of software out there, so do your due diligence. Ask your collaborators the tools they’ve found most useful, check peer review sites and, where possible, get a free trial. 

We’ll cover more key elements to look for in creative workflow software –– including security and integrations –– in our checklist shortly. In the meantime, here’s a brief list of some of our customers’ favorite creative workflow software:

• Project management: Asana, Monday.com, Trello, Adobe Workfront

• Communication and collaboration: Notion, Slack, Discord, LucidLink

• Tools for video teams: DaVinci Resolve, Premiere Pro, Frame.io, Final Cut Pro

• Tools for audio teams: Avid Pro Tools, Cubase, Audition

• Tools for design teams: Adobe Creative Cloud, Figma, Canva

For a more detailed rundown of these tools and their benefits, check out this blog on collaborative tools. 

You may have noticed that most of these tools are cloud based. So why is it that cloud tools are better suited to today’s creative projects?

How the cloud makes creative workflows more efficient

Creatives often run into similar workflow problems when working on big projects. These frustrating issues interrupt your workflow and make it harder to hit deadlines. 

Let’s look more closely at these common challenges, then we’ll explore how cloud-based workflows can help solve them.

Problems with outdated creative workflows

Delays handling large files

Creative projects, especially in video production, animation and high-resolution photography, generate huge media files. Traditional ways of sending large files, like email or physical hard drives, are cumbersome and time-consuming. 

The time spent uploading, downloading or physically transporting files leads to delays and higher costs. Meanwhile, creatives spend hours waiting around for files to download when they should be working.

Version control issues

Traditional workflows often involve manually merging changes from different versions. With multiple team members working on the same files this can create confusion about which version is the latest.

This can result in version conflicts, where changes are overwritten or lost, leading to wasted time and effort in recreating lost work. Not to mention a lot of frustration. 

Geographical barriers

Today’s working trends breed globally fluid creative teams, working across different time zones and locations. But if you’re relying on old-school collaboration methods – including uploading, downloading or shipping files – workflows are slow, inefficient and tiresome.

Geographically distributed teams using outdated workflows can create delays, versioning problems, increased costs and cut productivity.

Security risks

Physical media and traditional file-sharing methods can leave you vulnerable to theft, loss and unauthorized access. It’s not always easy to keep control of who is accessing your sensitive creative assets. 

Security breaches can lead to the loss of intellectual property, client trust and potential legal issues.

How cloud workflows can solve creative workflow problems

We’ve seen the problems with old-school workflows. Now we’ll look at how cloud-based solutions, and specifically LucidLink, can help solve these issues.

Access and share large files easily

Cloud-based solutions like LucidLink provide instant access to large files, without the need for lengthy uploads and downloads. Files are streamed directly from the cloud, allowing team members to work on them in real-time.

No more time wasted waiting for files to upload, download or sync. Teams can get straight to work, as soon as any file is shared with them. 

Try LucidLink today with a free trial.