LucidLink at NAB 2025: four-time winner, best year yet

This April, Las Vegas played host to the media and entertainment industry’s biggest show — and LucidLink showed up in a big way.

From our fourth consecutive NAB Product of the Year win to a jam-packed booth, powerful new product launches and partnerships with the biggest names in the game, NAB 2025 was a milestone moment.

By the numbers:

• 55,000 total NAB attendees

• 480 product demos delivered live

• 2 major awards: NAB Product of the Year & TV Tech Best in Show

• 100% validation of our new enterprise features by customers

• Dozens of standout meetings with global creative leaders 

Here’s a look at the moments that made NAB 2025 one for the books.

4 years running: NAB product of the year

LucidLink took home the NAB Product of the Year award for an unprecedented fourth year in a row.

And we shouldn’t forget to mention our TV Tech Best in Show award too.

These wins not only reflect our brilliant team’s hard work, but the close collaboration with customers who help us build the tools they need. Their feedback, ideas and trust help us build tools that truly support the way they work.

Every second counts: a show-stopping booth and product launch

This year’s theme? Every second counts. Because when your work depends on creativity, collaboration and high-stakes delivery — time is everything.

We unveiled exciting updates to our platform, from powerful enterprise-ready security and admin features to time-saving innovations like mobile access and browser-based file streaming. 

We also turned heads with our time to create wall — a fully interactive, real-time digital art installation where visitors became part of the piece. Each movement created a unique visual that could be captured, edited and saved instantly using LucidLink.

Collaboration in action: AWS, Adobe and more

This year our booth was buzzing with collaboration — not just between attendees, but across our partner ecosystem.

Parked up right by Adobe, we had a constant flow of joint customers bouncing back and forth between booths to see how our solutions work together.

We also took to the stage with AWS, spotlighting how our joint solution eliminates the usual tradeoffs between security, speed and usability so hybrid and remote teams can collaborate without compromise.

At our booth, alongside our partners from Iconik, LiveU and ArchPT we showcased how LucidLink fits right into the workflows creative teams rely on most — across asset management, live production and secure storage.

And after a long day on the show floor, we traded tech talk for tee shots at Topgolf Las Vegas with our friends from Arch and Iconik by Backlight. The thoroughly enjoyable event saw an evening of big swings and bigger laughs. Who needs a perfect swing when you’ve got perfect partners?

Workflow inspiration from the stage and floor

Back to the show floor, and from stage talks to live sessions, NAB 2025 was full of inspiration. Some highlights:

• Premiere Gal led a hands-on workshop packed with video editing tips and workflow hacks.

• LucidLink’s Alex Ferris joined AWS on stage for a session unveiling our latest time-saving innovations, backed by AWS S3 storage.

• Our Creator Labs panel, Every second counts, brought together top creators from Versus, Premiere Gal and more to share how top creators can work fast, without cutting corners on quality.

There were also interviews galore, from quick LucidLink intros to deep dives with Larry Jordan and a livestream with the Craterr crew on how they used LucidLink to instantly collaborate on footage all the way up to 12K after a shoot in Italy.

What happens in Vegas…happens instantly with LucidLink

This year, NAB wasn’t just about new features or shiny tech. It was about connection and real collaboration. We loved being a part of it and, as always, loved showing creative teams the magic of taking their time back with LucidLink. We’ll see you next time. 

If you didn’t catch us at the booth or want to see how LucidLink could work for your team, we’re just a click away.

Try LucidLink free for 30 days or book some time with our team